Another trophy for the cabinet! Novo Cabelo Founder and Creative Director Rob Wood has been crowned Hair Influencer of the Year 2026 at the prestigious Pro Hair Awards.
We are absolutely buzzing to share some incredible news from the Novo Cabelo camp, our very own Rob Wood has officially been named Hair Influencer of the Year 2026 at the Pro Hair Awards.
The award was presented at Stereo in Covent Garden, London, bringing together some of the biggest names, brands and talent from across the professional haor industry for a fantastic evening celebration.
For Rob and the whole Novo Cabelo family, the win represents another huge milestone in what has been an incredible journey.
Social Media With a Purpose
From the very beginning, Novo Cabelo has set out to do things differently.
Social media has played a massive part in that journey, giving us a platform to showcase incredible hair transformations, educate people about modern hair replacement and, most importantly, challenge the outdated stigma that can still surround hair loss and hair systems.
Our mission has always gone far beyond creating great hair. We want people experiencing hair loss to know that they have choices – and that choosing to wear a hair system can be something to feel confident and positive about.
That message has connected with an incredible community online and helped take the Novo Cabelo story far beyond the salon chair. Novo Cabelo’s own mission and values put empowerment, education, community and the normalisation of hair replacement at the heart of the brand.
Another Incredible Chapter for Novo Cabelo
The Hair Influencer of the Year title follows a growing collection of industry recognition for Rob and Novo Cabelo.
In 2025, Rob was crowned Social Barber of the Year at the Modern Barber Awards and Social Stylist of the Year at the British Hairdressing Business Awards, with the latter’s judges praising his combination of education, authenticity, emotional storytelling and community building.
But every award ultimately brings us back to the same goal that started Novo Cabelo in the first place: normalising hair systems and helping people take control of their hair-loss journey.
Whether that’s through an emotional transformation reveal, education for professional stylists, the growing Novo Pro community or simply starting a conversation online, we want hair replacement to be talked about openly and positively.
Being named Hair Influencer of the Year 2026 is another sign that those conversations are being heard.
Hair Influencer of the Year 2026 – we’ll take that!
